Privacy Policy

Advertising measurement (Google & Microsoft)

We use the Google Ads tag and the Microsoft Advertising Universal Event Tracking (UET) tag to measure whether our ads lead to actions on this site — submitting a questionnaire, creating an account, or completing a purchase. These tags may set cookies and send Google LLC and Microsoft Corporation your device and browser information, IP address, pages visited, ad-click identifiers, and the fact that a conversion happened (no form answers, names, emails or phone numbers are sent). The purpose is ad measurement and campaign optimization.

In the EU/EEA, UK, Switzerland and other regions that require consent, these tags only run after you accept advertising cookies. Elsewhere they run by default, and you can opt out anytime via Cookie settings or our Do Not Sell or Share page. Your choice is stored in your browser and applies immediately.